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I Stopped Chasing Sales — Here’s What I Do Instead

Mark Thompson
3 min read6 days ago
Image by Ideogram

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I’ve been an online marketer for over 20 years, and one thing has been true throughout that time.

Good content drives everything.

A lot has changed since I started. Algorithms come and go. Platforms rise and fall. Tools get more complex. But one thing remains constant:

Content + Audience = Income

Simple.

Ten years ago, I wrote an article explaining how content paired with email built my business from scratch. That approach worked back then. It still works today. But I’ve refined it. It’s simpler, more effective, and more sustainable now.

This is the system I use today:

Content ➔ Newsletter ➔ Offers to Help Implement

Let’s break it down.

1. Content: Start the Conversation

Every piece of content I create is designed to do three things:

  • Teach something valuable.
  • Open a loop (leave the reader curious or wanting more).
  • Lead naturally to my newsletter.

I’m not trying to give everything away in a single post. I give them the first step, an insight, or a new way…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

Responses (3)

What are your thoughts?

I'mma save this for later and steal these techniques. Hope you don't mind ;)

I love how straightforward and effective this approach is! It’s all about focusing on what really matters: content that adds value, building trust with your audience through a newsletter, and offering real solutions that help them move forward.
This…

Nice and excellent :)