I Stopped Chasing Sales — Here’s What I Do Instead

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I’ve been an online marketer for over 20 years, and one thing has been true throughout that time.

Good content drives everything.

A lot has changed since I started. Algorithms come and go. Platforms rise and fall. Tools get more complex. But one thing remains constant:

Content + Audience = Income

Simple.

Ten years ago, I wrote an article explaining how content paired with email built my business from scratch. That approach worked back then. It still works today. But I’ve refined it. It’s simpler, more effective, and more sustainable now.

This is the system I use today:

Content ➔ Newsletter ➔ Offers to Help Implement

Let’s break it down.

1. Content: Start the Conversation

Every piece of content I create is designed to do three things:

• Teach something valuable.
• Open a loop (leave the reader curious or wanting more).
• Lead naturally to my newsletter.

I’m not trying to give everything away in a single post. I give them the first step, an insight, or a new way…