Infotainment: The Art of Building a Six-Figure Email Marketing Business

“What do ‘I sold doughnuts on a nudist beach’, ‘The fish cost how much!’, and ‘Oreo Cupcakes’ have in common?”

They might sound like outlandish episode titles from a quirky television show, but these are actually the subjects of some of the emails that helped establish my six-figure email marketing business.

The question then is, how can you write emails that not only attract attention but also drive business results?

The answer lies in understanding the essence of ‘infotainment’ in email marketing.

The secret sauce to creating a profitable email business is writing emails that are not only memorable but also evoke emotions.

The technique involves penning your emails around a story or an event, something personal or even seemingly mundane. The narrative could range from an everyday incident like a trip to the supermarket or a life-altering event.

The key is to take your reader on this journey with you, immersing them in the experience by incorporating sights, sounds, smells, and the emotions you felt at the time.

The goal is to recreate the emotions that the event stirred in you because emotions create unforgettable memories.