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It’s Half the Game: What a Plane Crash Told Me About Stories
Most people think building an online business is about tactics.
Which platform.
What funnel.
How often to post.
It’s not.
None of that matters if you don’t know how to connect.
And the best way to connect?
Stories.
Not fiction.
Not marketing spin.
Just real, honest moments.
The kind that makes your reader stop and think: “I’ve been there.”
That’s what makes people notice you.
They don’t want another post from a faceless guru.
They want something that makes them feel seen. Understood. Human.
Because we’re all human.
And in a world full of noise, we’re craving something that feels real.
We don’t connect with headlines.
We don’t connect with clickbait.
We don’t connect with hype.
We connect with people.
That’s why when someone shares a story one that’s raw, or funny, or reflective, we…
