Life As A Content Marketer?
What type of Content Marketer are you?
First of all, life as a full-time content marketer isn’t as shown in the picture above! (99.9999% of the time)
There are generally two types of content marketers, and I have been unlucky enough to be both, so I feel I am qualified to discuss both types.
Ohh, and here is my one-time writing on a Caribbean beach, which is not quite as romantic!
Type 1 — Chaos Reigns
Many content marketers embrace chaos, never planning and writing whatever comes into their heads when they sit down to write.
Quite often, this results in hours of wasted time as they twiddle their thumbs, waiting for inspiration to strike.
I was this type of content creator for more years that I should have been.
Typically, I would go into my office and then work out what I wanted to work on; it was rarely better than a 9–5 and often worse.
I like to think of this as a shotgun approach to content marketing, fire enough pellets and something might eventually hit.
