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Marketers, Put Relationships Before Transactions
Go Go Go, Buy, Buy, Buy, the sound of Marketers attempting to suck every last cent from their customer's pockets.
But there is another much better way.
Take time to get to know your customers' needs and spend time both engaging with them and demonstrating your authority.
Most sales take place after 90 days
Think about that for a moment.
It takes over 90 days to make 85% of sales.
Most marketers have burned their bridges by that point, their audience had become subscribers and then ex-subscribers even before they were ready to buy.
Build your online business around engagement, but what does that actually mean?
What is engagement?
Engagement is showing your audience you care about their success, it’s about showing them you understand them and that you have the solutions that can help them.
Engagement is about leading with stories and showing how those stories lead to solutions.
Engagement is putting your relationships first and not rushing to make sales.
Take time to demonstrate that you have the solution to your audience's problem and show them how it will help them.
