Marketers, STOP Making These Mistakes

Mark Thompson
3 min readFeb 28, 2024

Eliminate These Simple Mistakes And Take Your Marketing To The Next Level

Photo by krakenimages on Unsplash

If you are an online marketer you will have made these mistakes, we all do, now it’s time to eliminate them forever.

Mistake 1 — Targeting The Wrong Audience

Who is your target market?

If you are like most people you are targeting the wrong audience.

You probably target people who they think need their products. Wrong!

  • I NEED to get fit
  • I NEED to make money

• I NEED to eat better.

It’s easy to see why you would think that is an excellent audience to target.

It’s not!

It’s time to start targeting people who WANT

  • I WANT to get fit,
  • I WANT to make more money,
  • I WANT to eat better.

By doing this you’ll be targeting people who are prepared to invest in their futures not people who might take action if the price and circumstances are right.

If I need to get fit, I’ll think about how I can do it I’ll maybe look for a few cheap options.

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Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit