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Marketers, Why You Need A Story
I was doing research into some companies and how they went from zero to well-known in record time and I read about Cards Against Humanity.
One thing that jumped out at me while reading up about them was a quote by one of the creators.
“I knew from the beginning that we’d be relying on earned media to get the word out about our game, which meant we needed to have a compelling story. “Some guys are selling a game” is a boring story, but a Kickstarter project is very exciting. Project creators on Kickstarter are underdogs who are trying to make their own thing against all odds while the clock ticks down. That’s a great story.”
Do me a favour and read that again.
Now commit to memory the bit about needing to have a story.
Then apply that to every aspect of your business.
You Need a Story
Marketers and companies get this wrong all the time
“Lose 10lbs in 21 days” isn’t a story.
“How to get your ex back” isn’t a story.
“How to get more subscribers” isn’t a story.
“Learn how I lost 10lbs in 3 weeks and won my husband back” is a story.
“7 ways you can get your ex back and live happily every after” is a story.
