Medium — Which Is Better, Paywalled or Free Articles?
This month I am running an experiment, where I publish a free article each day alongside my normal paywalled article.
This aims to finally determine which drives more traffic to my newsletter.
When the Medium Partner Program was paying a decent amount per read, then paywalled was the way to go, but those days of 20–30c reads have long gone, and earlier this month, I was earning a fraction of a cent per read.
It was then I decided to test Free vs Paywalled.
Results So Far
I’ve been publishing for two weeks so far (started on January 7th), and I am starting to see results. Subscribers to my newsletter are up, and free articles are performing comparably to my paywalled content.
Keep in mind that I don’t email notifications of free articles to my audience, while I do send notifications for paid articles.
Here is the video in which I discuss the results so far in some depth. I’ll report back with the final results in two weeks.
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Originally published at https://simpleisprofit.com.
