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Mind The Knowledge Gap
What is a Knowledge Gap, and Why Does It Matter?
Given that Medium isn’t playing ball anymore, I want to try something new today. Here is a simple, short-form article that hopefully provides valuable information.
A knowledge gap is the space between what you know and what you want to know.
It’s that itch of curiosity that drives you to search for answers, learn something new, or solve a problem.
Think about the last time you Googled something. Chances are, it was because there was a gap in your understanding that you wanted to fill.
For example, in affiliate marketing, someone might know they can earn commissions promoting products but have no idea how to get started.
That gap between awareness and actionable knowledge is what keeps people engaged with content that promises to provide answers.
This is the gap you should aim to fill.
As a content creator or marketer, understanding knowledge gaps is powerful.
When you identify what your audience doesn’t know but wants to, you can create content that bridges the gap. This could be through tutorials, comparisons, or even free resources.
By addressing these gaps, you position yourself as the go-to source of information, building…
