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Moving Beyond Content to Build Connections

Mark Thompson
4 min readOct 30, 2024

Creating Connections That Last

I have members in my community who have been with me since 2008—over a decade and a half of shared growth, ideas, and collaboration.

But what keeps people coming back year after year?

It’s not just about good content or frequent updates.

In this article, I’ll share the strategies that have helped me build a lasting community — methods that turn casual readers into friends, and followers into loyal supporters.

You’ll discover the key elements that keep an audience engaged over the long haul, and why true engagement goes beyond content. Ready to unlock the secrets to building connections that last?

Let’s dive in.

Warning: You can’t fake this long-term, so be genuine.

In today’s fast-paced online world, capturing someone’s attention isn’t enough — you need to keep it. There will be

True engagement goes beyond simply delivering information; it’s about connecting with your audience in ways that create loyalty and inspire action. Here’s a quick guide to fostering real, lasting engagement.

Educate, Entertain, Empower

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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