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Nail Your Offers
Your Offer and Your Products Aren’t The Same
Your offer ISN’T your product.
There I said it… and I’ll say it again and again because people seem to ignore it... YOUR OFFER ISN’T YOUR PRODUCT!!!
For example, I have a course that teaches people to write emails that convert readers into buyers, the course is the product.
On the other hand, the offer can vary depending on the audience;
If I am giving a talk to a group of e-commerce store owners, the offer is a course that teaches store owners how to convert subscribers into buyers of multiple items.
If I am talking to newsletter owners, it’s a course that teaches them how to write emails that get subscribers to open each newsletter.
Both these audiences have different needs and are asking different questions.
- The Same Product Can Be Different Offers.
Whether you are a course creator, affiliate marketer, building a service business or creating a blog, you must know what your “Offer” is.
Why should I or anyone else give you my money?
What have you got that makes your offer stand out?
How can your offer help a particular audience?
