Member-only story

No Optin Required — 7 Day Results

Mark Thompson
4 min readMay 7, 2024

Give it away, Give it Away, Give it Away now!

Photo by Samuel Regan-Asante on Unsplash

Inspired by the Red Hot Chilli Peppers, I decided to create a giveaway report that doesn’t require an Opt in.

If people enjoy the report and want to know more they can then optin for higher level information.

The germ of the idea came from this article I wrote. I then spent a few days thinking about and considering how I could improve on it.

So last week I launched my free report and allowed people to download it without opting in.

How have the last 7 days played out?

NOTE: none of these stats is statistically significant, but they should give a flavour of how things will play out over the next month.

Downloads

The download page is converting at 36% which is higher than a report requiring an optin.

A similar report got an optin rate of 22% using a traditional optin form

--

--

Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

Responses (3)