Predictions for 2025 - What’s Old Is New Again

It’s time to look ahead to 2025.

I write one of these articles every year, and every year, I’m wrong… so on the balance of probability, these have to be right.

The online marketing world will continue to shift, and many familiar trends will emerge because they’ve worked before.

Sometimes, the best way to move forward is by revisiting what has already worked.

Here’s a closer look at three predictions for the year ahead.

What Goes Around Comes Around

People have short memories when it comes to marketing strategies.

Things that were once revolutionary tend to fall out of favour, only to resurface years later as the “next big thing.”

One likely comeback for 2025?

Blogging-yes, the simple, humble blog.

But this time, there’s a twist: instead of relying on traditional display ads, marketers may rediscover the power of embedding promotions for their own offers.

These “ads” wouldn’t feel like interruptions but would blend seamlessly into the blog content, providing readers with value while subtly nudging them toward action.