Revolutionize Your Content Strategy with These Two Steps

Mark Thompson
2 min readJul 15, 2024

This Strategy Works

Photo by Matthew Moloney on Unsplash

Do you want to build an audience that reads your content, engages with you and buys your offers?

If the answer is yes, read on.

To achieve that goal, there are only two steps needed.

Step one, attract the right audience and step two, convert them into buyers.

Let’s do this.

Step One

Step one is by far the most important step.

You need to attract an audience who wants to hear what you have to say. You do this by being entertaining.

No one wants to read long boring posts to get a few ideas, so create short content that entertains.

Short articles around 300 — 400 words are a good start.

Mix up the media if you can, that means adding video or audio so that you appeal to more people… the more people you appeal to, the better.

Entertaining content gets shared and talked about,

Link all types of media together so people have a choice of where to get your content, and cater to people who learn in different ways.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit