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Rules are there to be broken — Flip The Script

Mark Thompson
2 min readJan 6, 2025

Hey, here is a thought: what if you started your next article with a blurb?

“Tired of playing by everyone else’s rules? This article dares you to question the ‘must-dos’ of writing and marketing.

What if you could ditch the formulas, rewrite the guidelines, and create content on your own terms?

Whether you’re crafting free reports, landing pages, or articles, it’s time to break free from convention and discover what truly resonates with your audience and you. Ready to bend the rules and see if it helps your creativity?”

Let’s get started.

Break the Rules — Or Rewrite Them?

As writers and marketers, we’re often bombarded with rules.

“Stick to the formula,”

“Write this way for success.”

But what if these so-called rules are less like the Ten Commandments and more like the Pirate Code, mere guidelines?

What if you reinterpreted the rules to fit your unique style and goals instead of rejecting them outright?

Flip the Script

Rules are born from patterns of success, but they’re not universal truths.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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