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Simple Emails That Convert

Mark Thompson
4 min readMar 13, 2024

Engage Your Audience With Simple Stories

Photo by Joshua Brown on Unsplash

A few weeks ago, I posted an article analysing a post written in the S.L.O format.

Story , Lesson, Offer

Afterward’s I got asked to show some examples of how you would create emails and articles based on this method.

I never got around to it and after the great reaction I got to Mondays article where I showed how to “Layer’ an email to ensure it resonated with your audience, I remembered I had to create a SLO email for for you.

Here is the article on “Layering”

The S.L.O system is one of the simplest you’ll come across.

Story

Write about something that has happended to you in a narrative form.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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