Member-only story
Stickability — The Key To Audience Retention
Will Your Content Change Lives If People Stick Around Long Enough?
I used to work for some big corporations, Hewlett Packard, IBM, and KPMG were three of them.
I sucked the life out of me!
There was one moment I looked forward to each week, and that was Wednesday lunchtime.
I used to get an email from a guy called Grant Johnson, who was on a motorcycle travelling the world.
It was the highlight of my week. I was the guy who replied to him if an email didn’t turn up to ask if everything ok.
I was hooked on his adventures. I was living the life I wanted through him.
The email would land in my inbox and I’d immediately read it and think about what it had covered, it took me out of my cubical and away to a different life.
His emails were the spur I needed to actually take action and get out of a life I hated.
To this day, when I write an email I think about someone sitting in a cubical and if what I’ve written can give them a few minutes away from their current problems and maybe inspire them to take a leap ionto the unknown.
