Sitemap

Member-only story

Stop Thinking Outside the Box, Burn It

4 min readJun 11, 2025

Embrace The Indie Creator Vibe.

Everyone says, “Think outside the box.”

But no one tells you the box was just a repackaged sales funnel.

Read This Article For Free

When I started out, I absorbed everything I could read from the so-called “Gurus” I bought overpriced product after overpriced product, each with a more complicated system than the last one.

Then, one day, I had a moment of realisation, this was BS for the sake of BS.

So I stopped buying what they sold… and started copying what they did.

It’s all the same

Most advice online sounds like it was written by a committee of gurus who all went to the same conference and got drunk on each other’s ideas.

Go and read some posts by the top 3 or 4 gurus in your niche, and you’ll see they all say the same things but put a different spin on it.

If you look back a few years, you’ll see that they were doing the same in whatever niche was hot at the time.

The advice usually boils down to…

“Pick your niche.”

“Follow the blueprint.”

--

--

Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

Responses (8)