STOP! 🛑 You Are Overcomplicating Email Marketing

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It seems there is a trend to overcomplicate email marketing. Day after day, I see people push the idea of multiple complicated funnels, when in reality, the simpler email marketing is, the more profitable it is.

Years ago, I was all for complicated funnels and automations. It made me feel clever, but then I did something everyone should do… I tested everything.

The results were surprising:

Lead Magnet => Automation => Sales sequence $1 per subscriber

Lead Magnet => Automation => Engagement sequence = $6+ per subscriber

The simpler you make email marketing, the better.

Let’s break it down.

The Two Parts of Email Marketing

Forget everything you’ve learned. There are only two elements of email marketing you need to focus on:

• Attracting Subscribers
• Engaging With Your Subscribers

That it!

If you can do both things, you can and will sell your offers to your audience.

Focus on just those two, and I promise you success is just around the corner.