Story, Lesson, Offer

How To Use This Powerful Marketing Model

Photo by Javier Molina on Unsplash

I have long been an advocate of presenting your most valuable content in the S.L.O format.

STORY, LESSON, OFFER

When I was focused on writing and sending daily emails, the top 10 most successful emails I sent were in this format.

Every time I used it, I got results, and engagement rose, It Just Works

This morning, I saw a superb example of the SLO format in action so I have broken it down for you.

This was the Tweet that caught my attention:

Here it is in all it’s glory along with some highlights from me