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Supercharge Your Emails — The Beginners Guide to Conditional Content
I often get asked about conditional content and whther it’s worth learning how to use it.
Conditional content will boost your sales!
That’s the simple answer, if you want to make more sales then use it.
For example, I have a series of emails that go out to my subscribers , in the footer of each email they see an offer for a course. If they buy that course the next email has a different offer.
I am going to break this article down into different things you need to know about conditional content, bookmark it so you can refer back later
What Is Conditional Content
Conditional content is simply the process of showing subscribers different content based on their previous actions. Think of it as a series of If/Then statements
If subscriber has purchased Product X then show presell content for product Y
If subscribers had tag A show content B if they have Tag B show content c
Best Practices for Using Conditional Content
To get the most out of conditional content in your emails, keep these best practices in mind:
