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The 1% Rule: Build Your Business in Under 60 Minutes a Day
Like most people, when I started, I used to think building an online business meant burning the candle at both ends.
Early mornings, late nights, constantly working at it. I’ve worked 14-hour days for months on end, spending hours refining and expanding ideas.
I used to think that way, the only way.
But it took me far too long to realise that you don’t need to work more, you just need to repeat the right things.
I call it the 1% Rule, because 99% of what you do is wasted.
1% a day compounds faster than you think
For the past 2 years, I’ve published a short article like this every weekday…without fail.
Each one takes around 20–30 minutes.
That’s it.
No 10-hour content writing sessions. No all-nighters.
I take things I know work and put them in simple terms in the hope that it helps someone and that they tell someone else.
Because I write about what I know, and use stories from my life to illustrate things, I don’t need research. I only need to organise my thoughts and put them on a page.
