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The Art of Crafting Emails That Grab Attention

Mark Thompson
3 min readMay 18, 2023
Photo by Thought Catalog on Unsplash

Yo Yo In Da House… ok maybe that’s going a bit too far. The #1 rule when writing emails is always going to be BE YOURSELF so with that in mind lets look at how we can craft emails that grab attentention and engage the reader.

Today, we’re diving into the world of email writing. Now, you might be thinking, “Emails? Delightful?” But stick with me, and I’ll show you how to transform your emails from boring to engaging.

First things first, let’s talk about the subject line. It’s the first thing your subscriber sees, and it can make or break whether your email gets opened.

So, make it count!

Keep it short, sweet, and to the point. But don’t be afraid to sprinkle in a little intrigue or humor. A subject line like “The Secret to Perfect Pancakes” is much more enticing than “Pancake Recipe.”

Next up, the greeting. This is your chance to set the tone for your email. A friendly “Hello, [Name]!” or a cheerful “Good day!” can start things off on the right foot.

Remember, you’re not a robot, so don’t be afraid to show a little personality! You also aren’t writing to great aunt Hilda so drop the formality.

Now, onto the body of the email.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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