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The Article Snowball - How To Build Authority One Article at a Time
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What’s with the obsession with going viral?
You don’t need a viral post, never have, never will!
In 20 years, I’ve had plenty of posts get traction, but none I can point to and say… “that went Viral”
What you do need a trail of useful, relevant content that builds trust. That’s your snowball.
Respect My Autoritahhh (got to love South Park!)
Most people misunderstand how authority is built online.
They imagine it comes from a one moment, a flood of followers, a spike in traffic, a sudden wave of attention. But for most of us, it doesn’t work like that.
Authority is built article by article, email by email, over time.
Each post is a small nudge.
At first, it doesn’t feel like much. You might publish ten, twenty, even fifty pieces before anything meaningful seems to happen.
But what you’re really doing is laying down a path.
Each piece adds a little weight to the snowball. And eventually, it starts to roll.
