Member-only story
The Bots Are Coming — Using AI To Boost Your Email Marketing Campaigns
Some marketers consider that AI is a way to avoid having to write emails… Big Mistake.
Marketers who bother to find out what AI can do know that the real strength of AI is behind the scenes allowing the marketer to focus on writing.
All the abilities below are now available and will be coming to Email Service Providers over the next few months… exciting times!
Artificial Intelligence (AI) is increasingly becoming a game-changer in various industries, and email marketing is no exception.
Integrating AI into email marketing strategies is revolutionising how businesses communicate with their customers, offering enhanced personalisation and predictive analytics capabilities and boosting overall campaign efficiency.
Let’s delve deeper into how these AI benefits are being leveraged in email marketing.
Personalisation at Scale
One of the most significant advantages of using AI in email marketing is its ability to personalise content at scale.
Today’s consumers crave personal experiences, and one-size-fits-all emails just don’t cut it anymore. AI algorithms can analyse vast amounts of data, including subscribers’ behaviour, interests, and past…
