The Dog-With-a-Bone Approach to Never Running Out of Content

Mark Thompson
5 min readNov 25, 2024
Image By Ideogram

Have you ever had a brilliant idea strike you out of nowhere, only to dismiss it or forget about it?

You tell yourself, “I’ll get back to it later,” but later never comes.

That idea gets buried under the avalanche of daily life, lost forever.

The truth is that ideas are fleeting, but their potential is infinite if you hold onto them long enough to see them grow.

Here’s why you should never let an idea go and how to adopt a “dog with a bone” approach to content creation.

Last week, I had a short, fleeting idea for a reply to a post I read as I walked back from my morning coffee.

It went from comment to article to a newsletter in a few hours and inspired this article and five more I’ll write in the coming months.

Screenshot from my community

Why Small Ideas Matter

We often think that only grand, groundbreaking ideas are worth pursuing. But that mindset overlooks the magic of small, seemingly mundane concepts.

Every viral post, bestselling book, or compelling video starts with a tiny spark…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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