The Perfect Content Marketing Process

Mark Thompson
3 min readJan 4, 2024

A Step By Step Guide To Achieving Content Marketing Zen

Photo by Colton Sturgeon on Unsplash

Content Marketing isn’t difficult, you are just making it difficult by not focusing on the right things.

If you want your marketing to be simple and effective then follow these 5 steps and create a simple process to follow. Then stick to it.

Step 1: Help Your Audience

Your audience doesn’t want you to lecture them. They get enough of that on social media!

Create content that primarily helps your audience get closer to their goals. When getting ready to create your content, ask yourself, “Will this help my audience achieve their goals?”

Step 2: Provide Your Audience With An Opportunity To Find Out More

Marketers often forget that the goal of Online Marketing is to improve your lifestyle or replace a boring 9–5. We can do this through our content by helping others AND by creating offers that we can sell to achieve our goals and dreams.

Never be scared of adding a call to action to any content you create.

For example: if you are enjoying this article, then you’ll love my daily short-form Content Marketing Newsletter

--

--

Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit