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The Power of Giving Away Free Information When Selling a Course
If you are selling courses, it’s wise never to forget the words of those well know course creators, The Red Hot Chilli Peppers.
“Give it away, give it away, give it away now.”
If you are selling online courses, a common question frequently arises — if you give away too much free information, why would anyone pay for your course?
In fact, I was just asked this again today.
Despite this, there’s a growing consensus among successful course creators that sharing free content is not only okay but beneficial for course sales.
Let’s explore why.
Authority: Building Trust and Credibility
Firstly, sharing free information helps to establish your credibility.
It highlights your expertise on the subject matter and demonstrates to potential customers that you know what you’re talking about. You show that you can be considered as an authority.
This helps to build trust, which is essential in the decision-making process of purchasing a course.
