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The Power Of Overdelivery — Why You Should Give Away Your Content.
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Build Bridges, Not Barriers!
A few years back, I decided to test an idea: giving away my best content for free.
No opt-in. No registration. Just value, straight up.
It wasn’t a flashy strategy it was just me, a few videos, and a belief that generosity might just outshine secrecy.
Here’s what happened.
I put together five videos showing people exactly how to use ActiveCampaign to automate their online business. These weren’t teaser videos or vague overviews I laid it all out.
Previously, I’d sold a course on the same topic and earned over $5,000.
These free videos?
They’ve brought in over $60,000 in affiliate commissions and continue to earn me money every month.
Giving away the farm works.
But why?
Why does giving everything you know for free outperform locking it behind a paywall or an email gate?
Let’s break it down.
