The Secret to Great Content Isn’t More Ideas. It’s Better Use of Them

Mark Thompson
4 min readNov 26, 2024

If you are like me, there are times when you sit down to write and can think of nothing to write about. Every idea seems like a dud, and nothing seems right.

At times like these, it’s easy to believe that other content creators can generate endless streams of fresh ideas where you can’t.

But here’s the truth, they don’t.

If you read yesterday’s article, you’ll see that I included the sentence, today I’d thought I’d expand on that.

The best content creators don’t have more ideas than you or me; they just know how to use the ones they have better.

Understanding that can be a game-changer.

Instead of chasing new ideas, you can focus on expanding the ideas and content you have already written.

The Myth of Infinite Creativity

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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