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The Tale of Two Email Marketers: Don’t Be Voldemort!
Once upon a time, in the vast digital world of email marketing, there were two marketers who went by the names of Steve and Voldemort. These two had vastly different approaches, goals, and beliefs about their roles as email marketers.
Meet Steve, The Relationship-Builder
Steve, a compassionate and diligent worker, believed in the power of connection.
He held his subscribers in the highest regard and valued their trust above all else. For Steve, income was a secondary concern.
His primary focus was on aiding his subscribers in achieving their goals.
His email list might have been small, but the quality of the connections he established was unmatched.
Through the captivating content he created, his subscriber list constantly grew. He communicated with his subscribers a few times each week, consistently maintaining an impressive open rate of over 50%.
Living a comfortable life with a healthy income, Steve was the embodiment of a content marketer.
Enter Voldemort, The Profit Chaser
But there is another way, Voldemort viewed his subscribers as a mere means to an end — a cash machine of sorts.
