The Two Biggest Marketing Mistakes People Make

Avoid These Common Mistakes to Unlock Your True Potential

3 Legs Are Better Thank Two! Obviously Photo BY Midjourney

(I had to use that Image!!!)

Today, I want to highlight two common missteps that can slow down your progress. If you’ve been guilty of these, don’t worry — most marketers have, myself included.

Mistake #1 — Targeting The Wrong Audience.

It’s natural to think you should target people who need what you’re offering. Seems like a no-brainer, right?

• People who need to get in shape.
• People who need to make more money.
• People who need to improve their diets.

But here’s the truth — that’s not the best audience.

Now, let’s shift your focus to people who want those things:

• People who want to get fit.
• People who want to earn more.
• People who want to eat better.

See the difference?

You’re now speaking to individuals who are ready to act. They’re not waiting for the right moment or bargain deal — they’re committed.

When someone wants something, they’re willing to invest in the best options available.