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The Unstoppable Rise Of Content Marketing
Why Engaging Content Is The Future Of Marketing
Content Marketing has been at the forefront of Online Marketing for several years and continues to evolve.
There was a time when short-form content seemed poised to dominate, but as Twitter shows, 144 characters simply couldn’t convey everything you wanted to say.
So Twitter expanded to 280 characters and later 4000 for premium accounts.
This underscores the importance of engaging content that can fully communicate your message.
The continued rise of sites likes of Medium and Substack which allow members to write long-form content illustrates the direction content is going.
If I told you ten years ago that people would pay a monthly fee to read articles, you’d have called me insane.
As I wrote yesterday, you no longer need to rely on Social media to reach your audience.
