These 2 Mistakes Are Killing Your Business (I Learned the Hard Way)

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Most online marketers make these two mistakes without even realizing it until it’s too late.

I know because I used to make them myself. And it cost me dearly.

Mistake 1: Targeting the Wrong People

For years, I thought the key to success was targeting people who needed my products.

• People who needed to get fit.
• People who needed to make more money.
• People who needed to eat better.

Sounds logical, right?

But here’s the problem: people who need something aren’t always motivated to take action.

They may hesitate, procrastinate, or look for the cheapest option.

Contrast that with people who want something.

• People who want to get fit will buy premium gym memberships, designer workout gear, and expensive supplements.
• People who want to make money will invest in books, courses, and coaching.
• People who want to eat better will pay extra for organic food and nutrition plans.