Member-only story
To Give Away Or Not To Give Away That Is The Question
Should you give away your best stuff??
Back in the 9os The Red Hot Chilli Peppers got it right.
“Give it away, give it away, give it away now.”
If you are selling info products, a common question frequently arises — if you give away too much free information, why would anyone pay for your course?
An alternate to that is, “Why would I buy a course? I can get everything from Youtube?”
Ya Think?
I was asked this last year.
Despite this, there’s a growing consensus among successful course creators that sharing free content is not only okay but beneficial for course sales.
Let’s explore why.
Authority: Building Trust and Credibility
Firstly, sharing good free information helps to establish your credibility.
It highlights your expertise on the subject matter and demonstrates to potential customers that you know what you’re talking about. You show that you can be considered as an authority.
