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Turn Your Words Into Influence

Mark Thompson
3 min readOct 16, 2024

A Guide to Writing Persuasive Content

image by ideogram

What if I told you that a single shift in how you write could change the way people respond to your content?

Imagine not just writing content but writing content that moves people to act.

Most people write to inform, but only some know how to write content that persuades.

  • What separates the two?
  • How can you bridge that gap?

This is the fine art of writing persuasive copy, a skill that transforms words into powerful tools of influence.

Want to know the secrets that turn ordinary writing into action-driven content?

Let’s dive in.

How to Write Copy That Persuades.

Know Your Audience

Before a single word hits the page, there’s a critical step that most writers overlook — understanding the people you’re talking to.

Who exactly are they? What do they desire?

What frustrations keep them up at night that your product or service can solve?

Without this deep understanding, even the most beautifully written copy will fall flat.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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