Turning Substack into a Targeted Marketing Tool

If you’re a writer or marketer, you’ve probably heard about the power of segmentation.

But hearing about it and doing something with it are two very different things.

This week, I saw a live demonstration of how segmentation can deliver real results. Now, I want to show you how to apply it on Substack.

Here’s where the idea started.

A friend of mine-a real estate agent-recently showed me how he uses an app called Kommo.

Over coffee, he created a small segment of 92 people, crafted a short message about a new property, and sent it via WhatsApp.

By the time we finished our coffee, he’d received 18 replies and two unsubscribes.

That’s targeted marketing at its finest.

Now, here’s the kicker: you can replicate something similar on Substack.

Why Segmentation Matters

When you send the same message to everyone, it’s like shouting into a crowded room.

Sure, someone might listen, but most people will tune out.

Segmentation changes the game by letting you speak directly to the people who are most interested in what you have to say.