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Two Hours of Work = Evergreen Income

Provide for your future today

5 min readOct 6, 2025

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I’ve been selling a PDF since 2016. I spend a little time updating it every year, but with very little input from me, it generates income on a regular basis… the original report took 2 hours to write.

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I spent 40 minutes recording three videos a few years ago, they have generated almost $60,000 in affiliate income… month after month, I get a payment into my account.

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Most people think an online income comes from working harder or longer. But if you look at how online businesses really grow, it’s rarely about hours worked.

It’s about leverage.

Leverage is when a single effort keeps paying you long after the work is done. And one of the simplest ways to build leverage is by creating a guide that solves one specific problem.

It doesn’t have to be complicated. In fact, the best ones are usually written in just a couple of hours and cover ONE problem.

Why Two Hours is Enough

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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