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What Is an Article Funnel (And Why You Need One)?

2 min readMar 24, 2025

The easiest way to monetise your content!

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Most people write content, hit publish, and hope for the best.

That’s a problem. Because without a clear next step, your readers will enjoy your article… and then disappear.

No email.

No sale.

Just another hit on your analytics that doesn’t mean a thing.

That’s where Article Funnels come in.

What’s an Article Funnel?

An Article Funnel is a strategic article that guides readers toward a specific action,whether that’s joining your email list, signing up for something, or buying a product.

It’s not a blog post.

It’s not a sales page.

It’s something in between.

An article funnel gives value first, builds trust, and smoothly moves people from “interested” to “I want more.”

How Does an Article Funnel Work?

Every article funnel follows a simple structure:

The Hook — Grabs attention (a bold statement, open loop, or big idea)

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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