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What To Do When Things Go Wrong

Mark Thompson
4 min readMar 22, 2024

The Sky Usually Isn’t Falling

Photo by Jonathan Ford on Unsplash

If there is one thing I’ve leared in my 20 year Online Marketing adventure it’s … Things will go wrong.

I remember it well, February 2011, a few months earlier all my hard work had paid off and I was generating around $400 a day in Adsense income.

The big time was calling and nothing could stop me, all those years of grinding for pennies had paid off.

I checked my stats one morning, $10 .. WHAAAT!… it must be some mistake, maybe the stats are late updating.

Nope, The Google Panda update had landed, and it wasn’t very cuddly!

Overnight i’d got from over 1,000,000 pages in Goolge to a few hundred.

The First Of Many Setbacks

That was the first of many setbacks, and it taught me a valuable lesson, never rely on one source of online income and always have a Plan B.

Since then there have been all sorts of setbacks some more shady than others (Looking at you Facebook).

Facebook: Why Not Advertise to Build your Audience

Me: Good Idea

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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