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What’s Your Offer? How To Create An Offer That Converts — Simple Is Profit

Mark Thompson
4 min readDec 16, 2024

If you’re building an online business, defining your offer is one of the most important steps, and one that many people get wrong.

Without an offer, no matter how much effort you’ve put into building an audience or creating content you are going to struggle to earn enough to continue.

In this article I’ll give you some pointers to help you decide in your offer, provide actionable examples, and help you start earning from your content.

Your Offer Matters

Your offer serves as the foundation of your business.

It’s the way you deliver value to your audience and, in return, generate income. Whether it’s a product, service, or membership, your offer should align with your content and the needs of your audience.

The key is to start simple.

Pick one offer and refine it over time.

Types of Offers You Can Consider

Below are what I consider to be the five tiers of offers you should consider at the moment.

Paid Newsletter

I don’t recommend this as your only offer unless you feel that you are going to get tens of thousands of subscribers, it just…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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