When They Zig You Zag

Taking a Contrarian Approach to Content Marketing

Most content marketers follow the same playbook, Regular content, funnels, SEO, and endless social posts, believing it’s the only way to grow.

But what if those strategies are precisely what’s holding you back?

A few days ago, I saw this post by Tim Denning, and it got me thinking about what other marketing advice might be wrong.

What if doing the opposite of what everyone else is doing could unlock opportunities you didn’t even realize were there.

Below are some of the contrarian ideas I’ve tested, pick one or two and test them, you might be surprised at the results.

The Problem with Playing It Safe

The thing about “best practices” is that everyone’s using them.

They worked well at first, but now the game is oversaturated. Funnels, lead magnets, and optimized blogs have become background noise.

If you’re tired of trying to be better, maybe it’s time to focus on being different.