Why Avocados Could Be Your Best Marketing Tool

Nothing bad ever happens to an email marketer.

At least, that’s what someone told me once, right after my house partially burned down in a wildfire. We lost two cars and more, but I did what any self-respecting email marketer would do: turned it into content.

The next day, I sent an offer to my list.

Every product I had was priced at $9.11 (911-get it?). (The emergency number in Spain is 112… I’m not stupid!)

Not only did it make people laugh, but it also gave me a reason to email them and sell something.

Because here’s the truth, anything can be content.

The weird ice cream flavor you tried last weekend? Content.

The rising price of avocados at the grocery store? Content.

But there’s a difference between just content and great content.

Anyone can write a sentence about overpriced avocados, but only a skilled marketer can transform that into a story people care about and use it to sell.

The Three Elements of Great Content

Over the years, I’ve noticed that great content always has three key ingredients: