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Why Great Content Is Not Enough

Mark Thompson
5 min readNov 13, 2024

I struggled for years when I started creating content that got noticed. Some of my best content, which gave advice that would be game-changing if followed, was ignored and got barely a view.

I wasn’t alone, and it could be that you are in the same situation today. If you are grab a coffee I am about to show you an approach that has been proven to work.

Many content creators enter the online world with dreams of building influence and generating revenue, but few achieve this sustainably.

Why?

The difference often lies in understanding the nuances that make growth reliable and influential.

Let’s look at some of the less obvious questions that every content creator should be asking but rarely do.

Why Doesn’t Being “Good at Content” Guarantee Success?

Expertise alone isn’t enough.

Your knowledge can be vast, but if it’s spread too thin, it becomes easy to overlook. The key isn’t being an all-around expert but creating a distinct, memorable impression.

Here’s a question:

What are you doing that no one else is?

This doesn’t mean inventing a new field but showcasing a specific combination of skills, trends…

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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