Why I Deleted 361 Subscribers (And Why You Should Too!) — Simple Is Profit

Read This Post For Free

Today, I carried through on my promise and deleted 361 subscribers from my Substack list.

A clean list is a healthy list, and engagement matters more than vanity metrics like subscriber count.

Here’s how I decided who to remove:

Of my 2,024 subscribers, 361 fell into this category. Before deleting them, I double-checked their accounts to confirm they were as unengaged as Substack reported.

Read More In This Post:

I Deleted 361 Subscribers - Here is How And Why

But Why Delete Subscribers?

📩 Email open rates matter. While they don’t perfectly track engagement, they do impact how Substack and email providers judge your content’s relevance.

🚀 Poor open rates hurt deliverability. If too many subscribers ignore your emails, your reach drops, and fewer people see your work.