Why Owning Your Own Website is the Smartest Move You’ll Ever Make

A few years ago, I built a business almost entirely on someone else’s platform.

It was easy, convenient, and at the time, I thought I was playing it smart.

The audience was there, the traffic was rolling in, and everything was working until the rules changed.

Then one morning, I logged in to find my reach cut in half.

My engagement had dropped, my sales dropped off a cliff, and I couldn’t figure out what went wrong.

It turns out that nothing I did had changed.

The platform had changed, and I had no say in it.

That was when I realised that if I didn’t own my platform, I didn’t own my business.

That’s why having your own website isn’t just an option-it’s a necessity.

Here’s why:

You Own the Platform (No One Can Take It Away)

Social media platforms, YouTube channels, and even newsletter platforms are all rented land.

Experience tells us that the rules can and frequently do change overnight.

The algorithm changes, there is a new policy implemented, or even as has happened on Medium recently a random ban…