Why Words Matter

Mark Thompson
4 min readFeb 22, 2024

Use Your Content To Make Your Audience Think

Photo by Laura Chouette on Unsplash

Of all the skills an Online Marketing can use, One stands above all… Writing.

If you can put your ideas and thoughts into words on a page you can grow an audience and create emails and content that attracts, engages and sells.

Good writing is the lifeblood of every successful digital marketing campaign or strategy.

The greatest online marketers understand its power and dedicate time to hone their writing skills.

Here’s Why

First, let’s take a moment to appreciate the importance of writing in online marketing.

Blog posts, social media updates, Video scripts, email newsletters, web content, product descriptions — they all revolve around the written word.

In a world where digial rules, it still words that rule.

Each piece of written content represents a conversation with your audience, a chance to share your story, and an opportunity to shape how the world sees your brand.


But it’s not just about conveying information; it’s about persuasion.

The ultimate goal of marketing is to convince people to choose your product or service. To do that effectively, you need to express…