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Why Your First 100 Readers Matter More Than the Next 10,000

4 min readJun 19, 2025
Image By Ideogram

Most people think audience growth is about going big, they look at some of the big names and think that they need thousands of subscribers and followers.

Wrong… The most important audience you can aim for is those first 100 followers, nothing else matters when you are starting out.

Not more followers. Not more reach. Not more traffic.

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In the early stages, none of that matters.

Chasing 1000 or 10,000 followers too early can be the very thing that kills your momentum.

The first 100 readers?

They matter more than all the rest. They show you that you are going to make it, that you have what it takes.

Start Small, On Purpose

Your first 100 people are your foundation.

They’re the ones who will:

  • Actually read what you write
  • Reply to your emails
  • Share your posts
  • Give you feedback
  • Buy your first product

These aren’t random impressions or bots, they’re real connections, and they are real people.

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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