Will AI Set You Free?

Mark Thompson
3 min readApr 23, 2023

As content creators, we are at a crossroads. AI is here to stay, and whether we like it or not, it will have a massive impact on your life as a creator.

Our choice is to embrace it and let it help us create better content or bury our heads in the sand and hope it goes away.

I had a writer reach out to me yesterday and ask whether they should tell their client that AI created the work they had just signed off on.

It’s a difficult question to answer.

On the one hand, you have the ethical argument.

The client paid for me to create an article and thought that I would spend hours researching and writing and paid me for that.

The counterargument is, They paid for the work, and that is what they got. They signed it off and were happy with it.

My reply was along the lines of:

“If you hired a lumberjack to cut down the tree in your garden blocking your view, you will be happy when it’s gone. You don’t mind if they used an Axe or a Chainsaw if you get the desired result.”

NOTE: This article has been written without any AI input! I even ignored the edited version which was much better!

AI Can Improve Your Work & Reduce the Time You Spend On Creation

The Use of AI can and will cut hours off the time you spend on projects. Recently I was planning a new course.

In the past, this would consist of me making pages of notes about all the topics I would need to cover, converting that into a logical order, and then creating a slide deck ready for recording.

That could take anything from 3 days to 2 weeks, depending on how in-depth I wanted the course.

A few weeks ago, I sat down to plan a new course.

Two hours later, I had everything I needed laid out on a table ready to use to create the slide deck.

7 Modules
•21 lessons,
•Bullet points,
•Action points
•Lesson objectives

Two weeks to two hours, that’s a Gamechanger.

Let AI Do The Donkey Work

In the Past, I would write an article like this, leave it for a while then come back and edit it.

Now it’s just a simple case of using a prompt like:

“You are an editor, I want you to edit the following article but keep a similar tone voice, and style, edit in UK English and fix any grammatical errors, finally list any changes and give me feed back and suggestions on how it can be improved”

Here is what was suggested for this article .

If I was working for a client rather than just exercising my writing muscle, that would add value to the content I was creating for them.

As a content creator, Don’t stick your head in the sand Embrace AI and let it help you to improve your content and content creation processes while at the same time reducing the time spent creating your content.

It’s a win-win for everyone

I write a weekly newsletter called The 30 Minute Marketer that covers every you know about building an online business in 30 minutes a day

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Mark Thompson
Mark Thompson

Written by Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit

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