Work Smarter, Not Harder: Lessons from 300 Medium Articles

Mark Thompson
3 min readAug 28, 2024

Chill out, take it easy, you’ve got this.

This is my 300th Medium article … time to share the simple system I use to create content every day.

When I first ventured into online marketing, I was putting in up to 14 hours a day, 7 days a week.

I believed that maximum effort was the key to success.

However, over time, I realised that the number of hours you invest in your business doesn’t necessarily correlate with the income you generate.

Through my 20 years of experience, I’ve learned that it’s far more effective to dedicate 30–60 minutes every day to consistent, focused work rather than cramming hours into one or two days each week.

Consistent, regular action is the real secret to sustainable success.

The key is to work smarter, not harder.

For example, I drafted this article in my head while walking back from the coffee shop today. ( and another while sipping coffee, more of that later.)

My creamy Barco Coffee!

Now, it’ll take me just 10–15 minutes to put these thoughts “on paper.”

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Mark Thompson

Veteran Content Marketer, Keeping it Simple and Sharing What Works in my regular newsletter: https://substack.com/@simpleisprofit